There are thousands of teas available online.
But Between Leaves was never about buying products from a catalogue.
It started with a solo trip to China, where I met a tea sommelier who changed everything. I'd always loved matcha, and I'd been thinking about supplying cafés and restaurants—but that conversation opened something deeper. I came home with a new question: what if tea could be more than a product?
When I first imagined bringing a tea and matcha brand to New Zealand, I was unsure. Coffee felt deeply ingrained in the culture, while tea and matcha seemed to have a quieter place.
But something started to change. More people were making the switch—not just for the taste, but for the energy. Sustained, balanced, without the crash. There was a genuine opportunity here.
It felt like the right moment to create something considered, beautiful, and distinctly our own.
Then, during the branding process, something shifted. I started learning about matcha's history, its benefits—and I experienced those benefits myself. Especially the premium Anji tea, which helped me with mental clarity in a way I hadn't expected. That's when I truly put my heart into Between Leaves.
I didn't just want to sell tea. I wanted to build a brand with purpose.
Between Leaves is where nature and mindfulness meet.
Our ceremonial grade matcha and premium teas are carefully harvested, preserving the purest flavours and nutrients. We care deeply about where our tea comes from, who grows it, and the story behind every harvest.
Because we believe a cup of tea is more than a drink—it's a gentle reminder to slow down, be present, and enjoy the calm you've earned.
